Shout to the Neighborhood, Or Speak to Your Neighbor?

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In December 2008, LifeWay Research conducted a survey of 15,000 adults for the North American Mission Board to try to determine which of 13 approaches is the best-received when a church wants to be heard.

The best-received means of “marketing” one’s church is the personal invitation. The survey found that 67 percent of Americans thought a personal invitation from a family member would be at least somewhat effective in getting them to visit a church. Additionally, 63 percent said they would respond favorably to an invitation from a friend or neighbor.

Nearly two-thirds would be willing to receive information about a local congregation or faith community from a family member, while 56 percent would be willing to receive similar information from a neighbor or friend.

Although the LifeWay study is a bit dated it’s findings still seem to be true. What are you doing to cultivate an atmosphere of ‘inviters’ in your church?