It’s Going To Get Dark If You Keep People In The Dark

 

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In the absence of information, people will come to their own conclusions, and often times the  conclusions they come to are not the ones we want them to come to. Never underestimate the importance of regular, clear, and sometimes if needed, honest communication.

Regular

How do you communicate what is going on in your church? Announcements? Bulletin? Newsletter? Facebook? Emails? Texting? Or better yet, all of the above? You see…I don’t think we can over- communicate. In my last church, each year I gave a ‘state of the church’ address, much like the President’s state of the union address. I shared what we accomplished the previous year, what goals we didn’t achieve, and what we’d be aiming at in the coming year.

Clear

Just because you think you’re being clear does not mean you are being clear. Never underestimate your ability to be vague and all the while think you’re being clear. Sometimes when we’re passing on information we accidentally leave out details, it’s all clear in our heads but something can happen when we communicate that results in gaps. It’s those gaps that can make communication of information less effective than we would like.

Honest

As a rule (and there are always exceptions to the rule…and I’ll probably hear some of them) our policy should be full disclosure…or at least close to it. If the church is struggling financially, our people should know. If our numbers have been shrinking, our people should know. If someone gets mad and leaves the church (and this is especially true if they are a leader or a person of influence in the church) the people should know, and they should know why they left. If you know why attendance is down, the people should know. If you don’t know why attendance is down, the people should know. If the pastor is struggling financially, the people should know. If the pastor and leadership are considering the need for the pastor to take a part time job…or full time job outside of the church, the people should know.

The smaller the church the more people expect to be kept in-the-loop. And this ‘loop’ can be positive things as well as negative things. If the church is doing well financially, the people should know. If you have added some people to the church, the people should know. If some ministry is really successful, the people should know. Communicate and celebrate victories.

Remember, in the absence of information, people will come to their own conclusions, and often times the conclusions they come to are not the ones we want them to come to.

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